Falbärr (drop bear)

Concept: “A widely held belief is that the ‘bears’ that live in the trees are harmless watchers, but in reality they are monsters that will murder hapless and unwary travelers.”
Content: Murder koalas
Writing: Provides general context and specific mechanics for encounters
Art/design: Efficient use of color; clever text arrangement simultaneously reveals and obscures the monster portrait in keeping with the lore
Usability: Does the sneaking for you