Concept: “journey through the irradiated wasteland, scavenging for supplies and fighting off hoardes of ravenous mutant and blood-thirsty raiders.” 
Content: An irradiated wasteland of careening cars, bloody bunkers, scavengers, and survivors. Complete with standalone rules, a character sheet, and a starter adventure.
Writing: Understated, clear, and economical style that conserves its limited resources.
Art/design: Wasteland weapons and vehicles punctuate a plain text experience
Usability: Legible, organized, and printer-friendly design.