Concept: “If your name is Tim and you bought the physical version of A$$HOLE$ & ELBOWS in the last couple of weeks, SEND ME YOUR ADDRESS!” 
Content: A itinerant gang of devoted reverse pickpockets, and a map of where to search for them.
Writing: The writer is channeling personal experience.
Art/design: It could call out Tim more than it does honestly. 
Usability: Two PDFs. Completely fails at its core purpose, finding Tim.