Tuurngaq

Concept: “So, you killed this creepy hermit, back in these frozen hills. Since then, something is hunting you.”
Content: A malicious, body-stealing spirit from the frozen north
Writing: Offers up a potential hook, stats, behavior and ecology, and means of controlling one
Art/design: Well-delineated text blocks keep different types of information discrete and accessible; extensive use of cool colors supports the arctic character
Usability: Potential to serve multiple in-game purposes in different capacities