Concept: “It is said that a glass or two helps to be more self-confident. A sip from this mug strips anyone of any inhibitions and common sense.”
Content: A tankard. It’s for drinking.
Writing: Rough and rowdy mechanics that are spoiling for a fight.
Art/design: A montage of drinking consequences orbits a God-tier tankard, even the text leans under the influence.
Usability: Designed with inebriation in mind.