Concept: “Brave  the canine barbarian's omnicidal feast for flesh and grant it the death it demands - For every second the hound lives without another corpse in its mouth the more drastic its mean to do so grow.”
Content: A three-headed homicide hound who gets stronger as it gets hangrier
Writing: Word choice and syntax create a lofty but menacing character
Art/design: Text balances with and directs attention to the image; stats and rewards are color coordinated for quick reference
Usability: High HP, escalating armor and damage, and 3+ attacks per round—freakin’ brutal.

Concept: “A one way descent into facing the divine destruction that sleeps deep in the planet.”
Content: A massive subterranean monster that can kill PCs directly or indirectly after it is defeated
Writing: Conveys the sense of eldritch, ineffable horror that surrounds this being
Art/design: The semi-obscured subject of the illustration supports the concept’s nature, and use of color helps to add emphasis and visually organize information
Usability: GMs will need to track dead things encountered prior to the battle