Concept: “Stalking among ancient graves, the cursed Barghuest is an omen of imminent death.” 
Content: Not the ghuest you’d want to visit.
Writing: An absolutely brutal curse wrapped in a canine-shaped package.
Art/design: Dynamic and high contrast three-tone red/black/white layout with a cursed illustration. 
Usability: Don’t just murk your high-level scvm. Make them suffer.