Concept: “He spent the last days of his life carving a statue of his beloved Anthelia... leaving only a window into the chamber, that people may look upon them in their reverence.” 
Content: An ink spilling, statue smashing cavern crawl.
Writing: A dark folk-tale narrative for scvm to trample right through.
Art/design: A mixture of print and splattered ink illustration across a flowing adventure layout.
Usability: Consistent visual cues guide readers through the adventure.