Bandits

Concept: “The shopkeep isn't happy, and it's thanks to these damn bandits.” 
Content: It’s not about the bandits... You’re in for a long night. Stay hydrated.
Writing: I mean, bandits are involved, but it’s a parasitic sort of relationship to the text.
Art/design: Inky black horror, in an effective simulacrum of a starter adventure.
Usability: Layout will be familiar and effective for readers of official adventures.