Concept: “A castle on a hill in the middle of nowhere unknowingly bringing about THE END.” 
Content: A season-skipping, Misery-inducing, gold-grabbing, castle-side family reunion crawl.
Writing: Interesting family dynamics, the dreaded Economicon, and a surprising number of brothers-in-law.
Art/design: Stylized text which combines splashes of high-contrast emphasis with an overall print-friendly design
Usability: Yes, the QR code works.